GoHighLevel (GHL) has become one of the most popular CRM and marketing automation platforms for small businesses, agencies, and freelancers. Yet, many users only scratch the surface of its capabilities, missing out on powerful features that can significantly boost client retention and streamline operations. If you’re using GHL, or considering it, here are some hidden gems you might be overlooking.

Why Most Businesses Underutilize GoHighLevel

Many businesses treat GHL like a basic CRM, focusing on simple tasks like contact management and email automation. However, it’s a robust platform with far more to offer. To truly unlock the potential of GHL, you need to go beyond the basics.

Client Portals: Beyond Simple Communication

Most businesses don’t fully utilise GHL’s client portal features, which can significantly enhance client experience and retention. Client portals provide a secure space for sharing updates, project files, and reports, keeping clients in the loop and reducing back-and-forth emails.

Key Benefits of GHL Client Portals:

• Transparency – Clients have real-time access to project progress and reports.

• Professionalism – Branded client portals reinforce your business’s credibility.

• Efficiency – Reduce administrative overhead by consolidating client communications in one place.

📌 Pro Tip: Use client portals to share performance metrics and project milestones, building trust and encouraging long-term partnerships.

Automations You’re Probably Missing

While many users rely on GHL for email campaigns and funnel automation, it also offers deeper automations that can transform your client interactions.

Underutilized Automations Include:

• Pipeline Triggers – Automate task assignments and notifications based on client actions.

• Lead Scoring – Prioritize high-value leads with automated scoring.

• Appointment Reminders – Reduce no-shows with automated SMS and email reminders.

• Post-Consultation Follow-ups – Automatically send feedback forms or next steps after client meetings.

📌 Pro Tip: Set up multi-step workflows that trigger based on lead status changes, improving your response times and conversion rates.

Building a Community with GHL Membership Sites

GHL isn’t just for client management – it’s also a powerful platform for building membership sites. If you offer courses, premium content, or exclusive access to resources, this feature can be a game-changer.

Benefits of GHL Membership Sites:

• Recurring Revenue – Create subscription-based content for steady income.

• Customer Loyalty – Foster a sense of community among your clients.

• Automated Content Delivery – Provide members with structured learning paths and automated course content.

📌 Pro Tip: Use GHL’s built-in analytics to track member engagement and identify your most valuable content.

How Chic Geek Enterprises Can Help

At Chic Geek Enterprises, we help businesses unlock the full potential of GoHighLevel with customised setups, training, and ongoing support. Whether you’re just getting started or looking to level up your current GHL account, we’ve got you covered.

Ready to Unlock the Full Potential of GoHighLevel?

Don’t miss out on the features that can set your business apart. Book a GHL walk-through with us today and start leveraging the full power of this all-in-one platform.

Contact Us:

📞 Phone: 1 855-734-GEEK

📍 Address: 8619 Southfield Rd. Detroit, MI 48228🕘 Opening Hours: Monday - Friday | 9:00 AM - 05:00 PM EST

🎯 Ready to see what GHL can really do? Book a demo and discover the hidden goldmine.